The Age of Magical Overthinking

April 29, 2024
Linguist Montell follows up Cultish with a ruminative examination of “self-deceptive thought patterns,” which she contends are a powerful substratum of the modern psyche. While “magical thinking,” or the belief that one’s thoughts can affect the real world, may function as a necessary mental shield in certain situations (Joan Didion famously wrote about its importance for dealing with grief), Montell argues that “magical overthinking” is that same tendency set into irrational overdrive by the internet era’s overabundance of information. To illuminate this phenomenon, she dissects pop culture oddities and contemporary relationship issues to show how they are symptomatic of otherwise anodyne “cognitive biases” run amok. One standout chapter posits that fans’ “parasocial” relationships with celebrities, which rely on attributing to the celebrity an invented personality based on scant evidence, are an instance of the “halo effect” (the “unconscious tendency to make positive assumptions about a person’s overall character”). Originally documented decades ago as characteristic of how people think about close associates, this cognitive bias is made irrational by “closeness” to celebrities via social media. Other chapters analyze the “sunk cost fallacy” in relationships and “confirmation bias” in astrology. Montell’s arguments sometimes hinge on reductive generalizations (e.g., everyone believes they are a good person), but she makes more than enough astute connections to compensate for occasional glosses. It’s an alluring diagnosis of what ails modern minds.